Marketing is important for any business. Selling your services and
products drives client growth. Have you considered passive marketing through phone voice overs? Turning hold
time into sell time is a
powerful way to share information about your business and minimize customer
frustration as they wait to be connected to an agent. No one enjoys sitting
in the uncertainty of silence or listening to painful high-frequency-laden
music. “Thank you for continuing to wait” becomes annoying if stated too often
so why not fill the time with information on your services, facts about your company, and helpful wisdom.
On-hold
marketing is a twenty-four/seven method of reaching clients in a big way. It’s cheaper, passive, and can be easily
updated. Your MARKETING SCRIPTS, phone tree, and on hold functions all come together to form an extension of your BRAND AND SALES/customer service strategies. Sound Results On Hold upholds the use of IVR systems and auto
attendants; sixty percent of callers
remain on the line longer while listening to promotional spots about a company. Up to twenty percent of callers
buy something they have learned about while on hold. Don’t pass up the
opportunity to create custom messages discussing your products and deals.
Hang-ups should be avoided since most first-time customers do not call back if
they put down their phone while waiting to speak with an agent.
Interactive
voice response is crucial to businesses that have large customer service divisions; an extensive phone tree eliminates the time a human must spend collecting basic
information from a caller. Voice over talent
can fill in this gap by recording friendly messages meant to gather basics such as: “Let’s get some essentials
on you before I connect you to an agent.” “What’s your name?” “I see based on
your phone number that you are a customer of ours. What can I help you with
today? You can say… I want to pay a bill, what’s my account balance, I have an
issue with my order, I didn’t receive my order, or something else.” These messages will connect your caller to the correct customer service department where they
can receive prompt service and speak to the appropriate customer service representative.
It’s important to put the right voice to your
company’s on-hold system. As a voice over
talent, I look for the story in a script then bring it to the ear. When
recording for telephone systems, I keep in mind that the delivery should be
soothing, firm and convincing. I like to know what your business’s values are and how your customer
service reps and sales team interact with clients. My delivery reflects your
business because I am the first impression caller’s get of your company. My
ability to switch tones comes in handy for different parts of the phone tree; a
conversational tone is best for
marketing messages while a precise neutral
tone works for extension/directory instructions. Your on-hold content must
be understood by all of your customers which is why my clear diction and neutral accent will fit the bill.
Sometimes local dialects are useful
when you are marketing to clients in your area; they will connect on a personal
level right away if the voice sounds like a nearby friend or coworker. my
ability to swiftly learn dialects and
accents allows me to bring the right
sound to your messages. My goal is to build trust and manage your callers’
expectations. Think of some adjectives that explain the kind of tone, disposition, and attitude given
by your voice over talent. When we
discuss the story of your business; your
values and direction will give me a clear idea of the sound of your on-hold messaging system.
A powerful script can go the distance to grow your client base. Timing is everything. If
clients are waiting on hold for up to three minutes, you should have at least
two courtesy messages and two marketing messages. For any hold times
beyond five minutes, you should have four marketing
and four courtesy messages. Each
message should not exceed thirty seconds. I can help you with this part of the
process; my radio communications background
provides me with a strong understanding of writing ad content for the ear. I
wrote promos for a radio station suiting all occasions for
half a decade. I can support you in crafting fresh material for each season, the holidays, and general use on your phone systems.
There are several points to
consider when constructing a script for your brand. I will use direct
language to build a significant connection with callers. Each voice prompt will do something particular
to help efficiently move the client through your phone system tree. If you have
seasonal tasks or are in the process of growing as a company, your script might
need to change at times; I will keep it flexible and leave room for adjustment. In short, I will ensure that Your
telephone system Mirrors Your Brand.
